The origins of Jordon Freight lie back in the 80s when the companies Directors were busy dealing with supplying customers driver-accompanied trailers to a backdrop of a bordered Europe.
Typewriters, carbon copied forms, telexed ferry bookings, release notes and midnight trips back to the office were just some of ther aspects of a busy freight forwarding office in the 80s. There were no PCs, no mobile phones, no satellite navigation, no email...
Controlling customers cargo demands, with bulk orders often placed at very short notice was the norm. The exhaustive nature of the business was balanced by the knowledge your efforts translated to a satisfied customer and the development of deep business relationships and personal friends.
As the introduction of technology made it's presence known offices became more efficient, quieter even. Emails replaced phone calls, faxing notes from your PC replaced travelling to the telex, moving about in the office became almost redundant.
We found however that our Customers, rather than gaining from these advancements, were quite literally suffering quietly. Having been brought up in an environment which nurtures relationships through ongoing contact we felt the rise of technology had led some to misinterpret customers needs. We felt a necessity to strike a balance between harnessing technology and retaining personal service but through engagement, not assumption. What did the Customer really want?